The YBC Vendor Market

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The YBC experience is powered by one key belief:

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young people deserve real opportunities to earn, lead, and grow.

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Our competitive track gives students the chance to develop real business ideas, gain feedback from industry professionals, and launch products that reflect their creativity, culture, and entrepreneurial skills.
 

Competitive Events Structure

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Regional

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At the regional level, students focus on building and presenting a strong business concept.

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Participants will:

🔹 Develop a business idea based on their passions and skills
🔹 Conduct market research
🔹 Build a full business plan
🔹 Create a brand identity and online presence
🔹 Pitch their idea to a panel of judges (acting as investors)
🔹 Optional: Submit the written plan for additional scoring

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Regional competitions serve as the qualifying round for advancement to state.
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State

At the state level, students focus on execution and business development.​

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Participants will:

🏗️ Present a prototype of their product or service (packaging and barcode if applicable)
📊 Launch their business and track real performance data
🎥 Submit a video of their customer interaction and product launch
📝 Report business outcomes, feedback, and plans for future growth
🎯 Demonstrate skills in operations, marketing, pricing, and adaptation

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National

The national competition features the full YBC Vendor Market experience.

 

Participants will:

🏪 Operate a live vendor booth and sell to real customers
📣 Compete in judged events focused on real-time business performance
🏆 Earn awards, scholarships, startup capital and industry mentorship

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The national stage combines the full business cycle — from pitch to profit — and prepares students for the ESB Certification and beyond.